It is true that the mobile industry recently reported a slowdown, but if the big players, like Samsung , expected better results than mediocre, especially when the biggest rival (Apple) every now and then beats another record sales. Apparently, representatives of the Korean giant is also aware of this issue and admit that the problems the company is not only due to the increasingly stronger competition in this segment.
In an anonymous interview with Reuters both former and current employees of Samsung, they admit that one of their main problems is the lack of experience in software development. The result is that the wrong strategy focused on short-term rather than long-term hardware sales retaining customers through a software suitable offer. A good example are services such as Milk (streaming video) and Chaton (application note) that have been killed relatively quickly after its launch. Moreover, the user interface Samsung had to support themselves with an external company.
Anyway, despite extending from several quarters problems, Samsung is still the largest manufacturer of smartphones in the world. Besides, you can already see the first signs of change in company strategy, even through service Samsung Pay .
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