Update
Information about the emergence of a new button on Facebook caused a great stir in the network. It turned out that it is not entirely clear about the basic: like new button will be called and what exactly will be its function.
The light on this issue casts a statement Mark Zuckerberg.
“Do not we wanted to create the “Dislike” because we did not want to change Facebook into a forum where people vote for or against your entries in. This is not the kind of society we want to create. We do not want to share the important moments of our lives subject to the negative vote.
But over the years people asked for a new key. We understood that they do not want a new way to express disapproval of someone’s entries. They want to be able to show empathy while.
[...] When you share information about something sad, such as information relating to refugees, people can feel uncomfortable by clicking “Like”. Your friends and relatives want to give express that they understand why did you write.
I think, therefore, that it is important that Facebook users have more options than the “Like”. However, the creation of a new, which allows for easy interaction, is extremely difficult. But we have an idea and we will soon be able to test it. “
It is certain, therefore, that Mark Zuckerberg did not want to make a button, which could be” destroying “entries of others. Most likely we will not see together the” Like ” and “do not like”. The change lies elsewhere.
TechCrunch is trying to find a suitable name for the new button. It could be called “Sorry.” He could appear automatically for entries where there are keywords – such as “death”, “die”, “have an accident”, “let me go”, etc.
Time: you can not “dislike” Picture friend
By Time new button Facebook will not be a simple reversal of “I like it “. There will not be used for this, in order to “dislike” pictures published by a friend.
“I do not like, or whatever it will be called a new button, can be a great way to express their interest in the entry, whose fondness seems just weird.”
Time also believes that a new button has a chance to set a new chapter in the history of Facebook. Users will be able to not only share their entries, which are important to them, important, not just those that would be polubione. This may mean that Facebook decides to use more persons for whom “races Laika” is not enough to render a valuable service.
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Mark Zuckerberg He declared during one of the meetings with service users that Facebook will soon be the “do not like”. The decision would be taken as a result of many requests of users.
“People asked about the” do not like “for many years. Today is special, because I can confirm that we are working on introducing this feature.” – Said Zuckerberg.
By Business Insider decided to introduce a new button not for the fact that users want each other, “minusować”. It is rather to have the chance to express negative emotions. How to comment on the content, which raises our indignation? What does “Like” the information about someone’s death? The “do not like” is to allow express emotions precisely at such moments.
In the media there is no shortage of comments that a good example of using the “do not like” would be such. Posts containing information about immigrants.
Changing front, after years
About the “do not like” we hear for years. And over the years, Facebook was against a new function.
Stocks on Facebook tend to focus more on the positive social interactions. The easiest way to express positive feelings is the “Like”. I do not think great value had the opportunity to express negative emocji.- explained in 2013, Bob Baldwin, Product Engineer Facebook.
Facebook must explain how it works
The biggest danger associated with the introduction of a button “I do not like”? It can make Facebook will flood tide of hatred. Each entry will be killed by clicking on the power of “do not like”. Interactions linked to this post, it is difficult to predict what will mean at the same time when you will not like entry, but it will make?
Examples that can flood a network of Internet users entries full of hatred is missing. The case raises immigrants extreme emotions – they are an expression of entries that found on’ll kick.
Several boats so more effectively sink and there will be peace
May as most sunken boat & lt; 3
Some good news for the evening.
On Facebook, there are also fanpage openly calling for violence against immigrants.
Users can also click “do not like” in other posts. In the past there were already topics of enormous negative emotions.
Fig. Facebook
About opinion on decisions we asked Charles Jurga Facebook, Social Media Manager at Agora SA.
This is quite surprising move on the part of Facebook. The creators of the site decide to introduce the “do not like” when the Snapchat demonstrated that users are also eager to share stories from his life, when there is no room for a positive or negative assessment of the posted content. This button can (but should not) translate into eg. A reduction in the activity of the users who are afraid to get negative marks for your post. But if I were to point out who these changes most affect primarily marketers. Definitely better looking one post on the fanpage company with a small number polubień than one with a large number of negative evaluations. Besides, it will certainly be one of the additional criteria when assessing the effects of a marketing campaign. In the end, for sure this change will require greater vigilance persons responsible for and carrying out campaigns FP, and thus may lead to better quality content. And I wonder how it will affect the edge rank or algorithm determining the extent of post?
What do you think of the “do not like”? Whether its introduction is not playing with fire?
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