If you look at Google trends we see clearly that the growing interest in smart watches steadily since 2011. In Poland, the most SmartWatch were searched in December – probably think about presents stars. According to the data provided to us by the Allegro, Smart watches actually the first time were more willing to buy some of the items . Then the most popular models were the Samsung Galaxy Gear and Sony SmartWatch 2. In the first quarter of this year, mostly bought on Allegro watches Gear S and Sony SmartWatch 3.
As you can see – is smartwatchami interest. But how to check what Poles think about smartwatchach? You can take a survey and ask people randomly encountered. But you can also ask to conduct such an analysis to the experts. Brand24 is a company that deals with monitoring the Internet and social networking sites. The tool is intended primarily for companies that want to know what users think about their products. That’s what we asked them to ask for the creation of the Poles’ opinion analysis on smartwatchy.
Conclusion? Smart watches are in Poland a few problems, which may be the most important of hejtem.
But at a time.
1. SmartWatch have very specific recipient
It turns out that smart watches especially interested in one, well-defined group of people – are men between the ages of 19 and 34 years, coming especially from the large and very large cities. They are up 68.8% of the contributors authors smartwatchy on the Polish network. Persons interested in new technologies, which we define as “geeks”, represent 21.1% of authors expression.
An interesting fact is that most of the reviews on watches is formulated in a purely theoretical, by people who have never benefited from smartwatchy – such authors is up 78.5%.
2. Few people have seen, but the opinion is a lot
As many as 21.1% of the total buzzu on smartwatchy are opinions. Experts from Brand24 state that such a rate is considered high.
“This means that at this stage of the replacement product evaluations (opinion) is essential to generate the image of the product category and individual brands. The largest share of total buzzu have content related to market information (eg. About the release date of the watch, the news on fairs etc.) “- notes Jaroslaw Roszkowski with Brand24 analysis department.
3. A large share of negative reviews
The intuition was telling us earlier that Poles are skeptical of smart watches. But now we have the proof – as much as 40% of the opinions expressed in the network on smartwatchy is unflattering. Roszkowski notes that this high level of negative feedback can be harmful to the entire category of devices. The more that if we break the general category of “SmartWatch” into subcategories such as:
– brand
– Product category
It turns out that the second element has as many as 83.8% of the negative reviews. It follows that the Poles or do not know what they are smart watches, they do not understand their capabilities or simply believe that these devices are as dressing.
It is worth noting that much more critical are … people who speak theoretically. Ie those who have never used the SmartWatch not. Such an opinion is 46.3% versus 17.1%, negative feedback from smartwatchy owners.
4. Are the owners really are so happy?
There is no way this state. Psychology familiar with the term rationalization decisions which lies in the fact that even if we are not very happy with our choice (purchase SmartWatch), it will be argued that it threw money away and traced the pros.
5 . What features smartwatchy arouse positive and negative feedback that?
| Feature | Positive feedback all (holders and theorists) | Negative views of all (holders and theorists) | Positive feedback holders | Negative reviews holders |
| Support in Polish | 100% | 100% | ||
| OS | 38 1% | 61.9% | 44.4% | 55.6% |
| Specifications | 58.3% | 41.7% | 59.4% | 40.6% |
| Appearance | 65.8% | 34.2% | 68.1% | 31.9% |
| Medium | 59.6% | 40.4 % | 70% | 30% |
| Applications | 70.9% | 29.1% | 73.7% | 26.3% |
| Battery | 53.7% | 46.3% | 75.2% | 24.8% |
| Price | 54.5% | 45.5% | 75.8% | 24.2% |
| Convenience | 73.1% | 26.9% | 78.6% | 21.4 % |
| Usefulness | 63.4% | 36.6% | 78.7% | 21.3% |
| The quality of the | 76.8% | 23.2% | 85.7% | 14.3% |
As you can see from the above data, opinions in most overlap. It is interesting that all opinions on the lack of support for the Polish language are negative. You can also see clearly that the owners have a much higher smartwatchy “tolerance” when it comes to price of the device.
As noted by Jaroslaw Roszkowski with Brand24:
“Appearance – most often appearing criterion among all opinion, which is the most important criterion among those who speak out “theory”. At the same time evaluation of the appearance of the watch is the second criterion in terms of the level of correlation of the final evaluation of the watch (it is a strong correlation). Appearance is primarily a much better judged by women (78 , 6% positive ratings) than men (65.5%). The most positive ratings uzyskiwały smart watches Huawei and Motorola. “
The report shows that the utility of the device is one of the most important characteristics affecting the final assessment SmartWatch . If anyone acknowledges that sees applications for smart watch, it can speak negatively about the battery or the operating system, and still ultimately be his opinion will be positive. Brand24 notes that in terms of the usefulness of this SmartWatch Samsung gain the most positive feedback.
6. We do not like Apple Watcha
It is surprising that Apple Watcha can be purchased for only a few days. And not in Poland. However, nearly 80% of people speaks negatively about it. Surprisingly also very positive opinion about the general watch Alcatel, which actually only positive feature is the low price …
completely different thing applies in the case of holders smartwatchy. They pay attention to a completely different brand.
In Poland, more and more are purchased smartwatchy. The dynamics of the search of the phrase also indicates that interest in smart watches will only grow. What’s interesting – the Google trends shows that Warsaw is 5 city in the world in terms of interest smartwatchami.
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