New visualization Orange. “What matters is what’s important to you” – Media2.pl

Under the slogan “What matters is what’s important to you” network Orange Poland introduced new corporate identity and brand new quality in customer service. We always provide customers with what’s important to them – a principle present in both communication and organizational culture of the company.

– We change the brand to be even closer to customers, more suited to their expectations and needs. We want to be more modern and stood out on the market. Orange image is much more than a recognizable logo and eye-catching advertising campaigns. It is primarily the daily experience of our customers. So we make a promise: “What matters is what is important to you.” As a starting point in our actions we take the point of view of customers. We will listen to them more carefully and act so as to best respond to their needs – said Bruno Duthoit, CEO of Orange Poland.
– The positive customer experience is our main challenge. Therefore accelerate the digitization company on many levels. Customers will feel it in the form of a modern and comfortable solutions and even more friendly and efficient serv , and – he added.

New visualization brand

 Orange launches new brand visualization. Logo Orange, very well recognized and foster positive associations remains unchanged. Added to the new communication system, based on the needs of customers, on what is important from their point of view. In a study conducted among in Poland, established key areas of customer life in which Orange can support them by providing the best solutions for them. These include relatives, home, mobility, entertainment, money, technology, company.

Offers Orange will now be placed in distinct contexts, understandable to customers, representing the needs and response Orange on them in the form of products and services. Change other elements of visualization brands such as more varied palette of colors, style, photos and graphics. New offers and new quality in customer service
Beauty Orange and other sales channels will complement even better to provide customers with the same positive experience. Today you can pick up an order placed on the Internet in any salon Orange. At the reception in the salons of Orange will be able to get a lot of simple things “on the spot”. Will be implemented gradually intelligent traffic management system in the living room, allowing the customer to schedule a visit at a convenient time. In Warsaw, will soon be open Smart Store – an interactive living future.

Customers who take advantage of the many services Orange, will be able to get most of the cases by one adviser designated for them. Also moving service system for seniors. Customers running applications My Orange can now connect to the hotline directly from the application, and will soon be able to pay their bills using a smartphone. Refreshed was also part of the self-service portal www.orange.pl. More about this HERE .

New listings

 New tariff plans for business, is a result of research of customer preferences. The new tariff packages they receive LTE internet and unlimited calls, SMS and MMS in the country. Apart from that, the choices are plans to provide up to 1000 minutes for calls and 1GB internet in roaming and unlimited calls to EU countries. Regular customers Orange offers additional benefits when extending the contract. More about this HERE .

Bundled services for individual customers – Family, Comfortable and Convenient. Each contains a set of residential and mobile services, useful in areas that customers themselves have identified as important – Close, House and Mobility. Services in the package price is lower than when ordering individual bids, because each package includes a discount Orange Open. More about this HERE .

More secure internet with CyberTarczą. This is a new free solution that will provide greater security in the network ADSL service users. Allows the detection of most potential Internet threats, as well as independent verification of the security devices connected to the home network. More about this HERE.