Apple: surprisingly good balance – Money.pl

2015-04-28 18:34

Author: Christopher Pasławski

Compared with other IT giants Apple improves financial performance in an impressive scale. In the first quarter. Br. net profit corporations increased by 33 percent. with revenues higher by 27 percent.

The company’s revenues in the first quarter. Br. (Second quarter. Financial in 2015, completed on 28 March.) Amounted to 58 billion dollars., And net profit – 13.6 billion dollars. Analysts do not expect it to be so good. Apple-scale business development in the past year demonstrates the fact that the results are better than in the fourth quarter. 2013. What is more, the growth rate is not slowed down compared to the previous quarter (the result was the 30 – 37 per cent. In the black).

For a very good balance contributed to the high demand for the iPhone. Apple’s recent financial success is based essentially on the sale of this one category of devices. Throughout the quarter, Apple sold 61.17 million iPhones in this respect by collecting 40.39 billion. (70 per cent. Of revenues across the enterprise). Compared with the prior year, this is an increase by 40 and 55 percent. Wall Street analysts predicted an average of 55.7 million iPhones sold in the first quarter.

Reliable business foundation also prove Apple computers that are a bright spot against the weakening of the global PC market. In the last quarter, customers bought 4.56 million Macs, is about 10 percent. more than a year earlier – when PC sales in the global market shrank by 6.7 percent. (According to Gartner). Revenues from the sale of equipment in the balance sheet of Apple’s Mac has already exceeded the proceeds generated by the iPad. These are melting at a rapid pace – in the first quarter. Amounted to 5.49 billion dollars., About 29 percent. less than a year ago. The number of units sold fell by 23 per cent., To 12.62 million. Clearly shows that the end of the fashion for tablets.

Apple also increased revenues from services such as shops iTunes, App Store, Mac App Store and Apple Pay and Apple Care. The total value of sales in these sectors amounted to nearly $ 5 billion. (9 per cent.).

The high revenues and profits are due primarily to the fact that Apple generates a gross margin of unattainable for many equipment manufacturers – in the first quarter. It amounted to an average of 40.8 percent.

The high sales in mionionych 3 months is associated especially with the high demand for Apple devices in China, where revenues increased by 71 per cent., already generating 29 percent. Group turnover. In Europe, however, sales were higher (17.21 billion dollars.). Here, too, the demand for Apple’s devices and services increased significantly (+12 per cent.).

In the coming months, Apple is counting on additional growth in turnover associated with the release of the watch Aple Watch. In June, he has offered to appear in other countries (in April went on sale on 9 major markets of the world).
In the second quarter. Br. Apple expects a 46 – 48 billion. revenues. Gross margin, however, should be less than the last (38.5 – 39.5 per cent.). A year earlier, revenues amounted to 37.4 billion dollars., And net profit – 7.7 billion.