YouTube barely earns on each other – CHIP

Few sites in the world can boast a number of over a billion users. Four billion revenue is also sumka round, which many services can dream of. But the general statement of YouTube does not cope well. On the contrary – practically earns just enough to cover the cost of expenses.

The problem is not only the infrastructure itself, which absorbs enormous financial resources, but also a small revenue from ads. As it turns out, despite the ubiquitous Web videos Service is responsible only for 6% ad sales by Google. More and more people are not watching a video on the main page, but uses the content embedded on the likes of social networks. Additional statistics are not optimistic – for 85% of the total viewing of the service accounts for only 9% of users , most of which are teenagers. Thus, while YouTube is no longer attractive to advertisers.

It is not surprising that Google is trying to make money in a different way by introducing, among others, subscription service . Despite the problems described is hard to imagine, however, that the service had to fall. Though it lacks the strong competition, many websites offering similar services such as Vimeo, Facebook and Twitter can YouTube’owi firmly step on any toes.