Thursday, February 5, 2015

Apple iOS is growing in strength. Android back – PCLab.pl

Not only is Apple’s data indicate that iPhone 6 and iPhone 6 Plus is a great success for the company. Firm ABI Research has just submitted its report to the effect that sales of smartphones and Android phabletów in the last quarter of last year fell, and now we have another confirmation of the fact that Google’s market situation is becoming worse.

The company Kantar data shows that Apple’s iOS operating system increasingly displaces the Android market, and although the road to a possible alignment of market share is still far, this trend seems to be longer lasting. Most expansion iOS and Android-lost in the United States, China and highly Europe. In the US, there was even a situation that has not been seen since 2012. In the United States since become the most popular iOS mobile system and although Android ahead by 0.1 percentage points, it still is a considerable success. It may be recalled that recently the balance of power in the US market we have seen less than three years ago, but when Android was on the rise.

Android is doing less well in Europe. In the UK, the market share of Google fell by 4.4 percentage points (to 50.5%). In this country, the most important manufacturers of Android devices, and, amongst others, Samsung, Sony and LG, are becoming increasingly difficult to look after the sale of the latest models. It is worth noting that in the scale, the share of Apple’s iOS platform grew really significantly – from 29.9% in 2013 to 42% last year. iOS is growing not only at the expense of Android, but also Microsoft’s mobile platform (Windows Phone). Even in China, observed a noticeable increase in the popularity of iOS. In this country, the share of this platform in the market at the end of last year was already up to 21.5%.

Apple iOS is also increasing in other regions of the world. In Germany and France gained mainly at the expense of Android, while in Spain the Apple platform almost doubled its market share – from 6.9 to as much as 12.9%. At the same time, the Android decreased from 86.2 to 83%, and Windows Phone from 5.6 to only 3.8%.

reversal of trend can be seen also in Japan. Here, the system Google has increased its market share from 30.5% in December 2013, 38.3% in December last year. At the same time, IOS decreased from 68.7 to 60.2%. On an annual basis Android admittedly falls well but you have to pay attention to the fact that since August ever recorded declines, while iOS recover losses. It is worth noting that Japan is based on the Windows Phone platform from Microsoft, which in this country has zero market share, though still in April last year, it occupied 1.4% of the market.

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